Global journey tech agency Amadeus collaborated with journey forecasting company Globetrender for its 2025 Travel Trends Report.
Based on their most up-to-date findings, Asia stands to play a pivotal position in driving innovation and progress in the tourism sector.
According to Amadeus’ vice-president for global company advertising and marketing and communications Daniel Batchelor: “Asia isn’t just recovering; it’s redefining itself. Travelers are drawn to the region’s unique ability to balance timeless cultural traditions with modern innovation. In 2025, Asia won’t just be a destination; it will be a global trendsetter. After a year where change has become the backdrop to daily life, travelers are seeking a deeper connection to people and places more than ever.”
Asia to the fore
After a number of years of pandemic-restricted journey, vacationers are excited to rediscover Asia’s cultural treasures.
China is opening its doorways to tens of millions by increasing visa-free journey, whereas Thailand’s new digital nomad visas and broader visa-free program for 93 nations are set to entice a global viewers.
Pop tradition can also be driving curiosity, with the upcoming season of HBO’s The White Lotus set in Thailand, the potential of the second season of Netflix’s Squid Game to increase journey to South Korea, and renewed curiosity about Japan’s historical past impressed by the FX TV sequence Shōgun.
Adding to this momentum, Iberia has not too long ago launched direct flights between Madrid and Tokyo, making it simpler than ever for vacationers to discover Japan.
Over the following 15 years, IATA predicts that Asia Pacific will file the quickest rise in passenger numbers and contribute to greater than half of the web enhance in global passenger numbers by 2043.
Gaining momentum
Amadeus information displays this momentum as outbound journey from Chengdu, China, surged 66 % to 35.2 million passengers from 2016 to 2023, whereas Guangzhou grew 20 %. Delhi additionally noticed a 31 % rise with over 30 million outbound passengers in 2023.
Batchelor added that we stand to see a mix of outdated favorites and new immersive experiences, with one-of-a-kind stays placing locations on the map.
He stated: “Asia is set for a tourism revival, while we are also seeing a rise in spontaneous solo travel, as people seek more off-screen, authentic experiences.”
